To CD or not to CD, that is the question.

Right, so the new age listener would say CD's are dead. Well they are not way off the mark if they say that, as industry sources, even within India, point to decreased physical sales of CDs. They peg the ratio of digital to physical sales for film music @ 70:30 and veering towards 80:20! Wow that's quite dramatic!

But hey, it's not yet time to say goodbye to the CD. As it offers more than just the music. If you are an artist or producer, you just WANT to touch and feel the physical result of all the hard work, and more so, you want to have some physical stuff to shell out to fans at events and promos. Therefore, the CD, the leaflets, the jewel box are as important as the content in it. But hey, the number you end up printing might just be about a 1,000 and not a million!

Here's an example "Five Star Audio, the label that bagged the rights, had a confirmed order for three lakh cassettes on day one. The year was 1999. Cut to a decade later, to the time of the audio launch of Endhiran, featuring the same director-composer combo and also Superstar Rajinikanth, in 2010. The number of CDs produced was 25,000." The numbers have drastically shrunk, but hey, the CDs are there anyways.

So its safe to say that the CD, will not die, at least not just yet, till the Internet generation takes over completely.